~64.35% of Brian's customers came from hearing me on a podcast: either Bootstrapped Web or Productize Podcast.
With every project Brian starts, he asks "how can I sustain this after I stop working on it?"
When I move onto whatever the next thing is, I want my businesses to sustain themselves.
For a podcast, Brian really only wants to be interviewing interesting people, not:
- finding interesting people to interview
- researching interesting people
- handling inviting people and scheduling
- audio editing and mixing
- writing show notes with links and transcriptions
- designing a featured image
- uploading and publishing in WordPress
- sending new episodes to my email list
- posting new episodes to my social media accounts
- emailing the guest their published episode
- report on listener stats and trends
This stuff needs to get done, so Brian set up a process to get them done automatically.
As an example, here's what that process looks like for finding interesting guests:
- Manually find the first few guests
- List places where interesting guests can be found (like other podcasts, communities, customers, etc.)
- Producer/editor suggests potential guests from those places in a gravity form with a brief (website, point of interest, other interviews)
- Brian approves or denies the suggestion with a reason why (so the process can be improved)
- Producer invites the guest
- Guest books on Brian's calendar
Audience Ops is starting up a new service for podcasting that does this process for you.
